Unless you have been living off the grid for the last couple of years, it is almost certain that you have come across some of the hype that surrounds GPT-3. This Artificial Intelligence (AI) system has taken the world by storm: from the polemic Guardian article to the recent news [...]
Many businesses might still think that digitalising only means designing a website to sell their services or creating a social media account. It goes without saying these things are indeed essential: to keep a good level of competitiveness, most businesses nowadays cannot go without a ‘digital front’, as any Branding [...]
As 2022 quickly runs through its last months at a seemingly breakneck speed (this year really flew by!), perhaps now is a good time to take a short pause, draw a couple of deep breaths and take stock of what we have done and where we are going. Hardly anyone [...]
The metaverse is coming and it will change paid advertising, social media performance, and paid social forever. The Metaverse is Coming. It is true. Although the metaverse started as a Sci-Fi term, it is increasingly becoming more real. Facebook changed its name to Meta; this was not a rushed or [...]
The world is becoming more digitalized by the minute, and if you run a business or company this is something that can’t be ignored. Big companies invest millions of dollars in strategies such as branding, social media presence and keyword-bidding for higher ranking in search engines. However, if your business [...]
You might have noticed that, in the last few years, marketing has undergone a significant shift towards new strategies. There are multiple reasons behind this shift. The most significant is the fact that “traditional” forms of marketing no longer seem to be engaging clients in the way that marketing should. [...]
When we use the internet in our everyday lives, it is easy to forget the material dimension that underlies an otherwise seemingly immaterial digital experience. The internet depends on very concrete infrastructure, from the dizzyingly complex network of underwater cables that cross the oceans to the electric systems that fuel [...]
2020 is finally over. A peculiar year, to say the least. Although throughout the world the usual celebrations were either subject to restrictions or outright cancelled, another orbital cycle around the sun is always a good opportunity to reflect on the year that just passed, as well as to look [...]
La transición de las empresas hacia el mundo digital es un fenómeno que venía ocurriendo de manera gradual durante los últimos años. Mientras que algunas compañías ya estaban adaptadas, otras proyectaban el cambio a mediano plazo; a la vez, muchas todavía no se atrevían a dar el salto a un ámbito que les era poco familiar. Sin embargo, todo cambió este 2020 por una razón: el COVID-19.
Todos podemos cuidar del planeta cambiando ciertos hábitos, como usar la bicicleta en lugar del auto o tomar duchas más cortas para no desperdiciar agua. Sin embargo, no todas las personas están conscientes de que realizar una búsqueda en Google, leer un blog o publicar una foto en redes sociales también tiene un impacto ambiental.
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