The metaverse is coming and it will change paid advertising, social media performance, and paid social forever. The Metaverse is Coming. It is true. Although the metaverse started as a Sci-Fi term, it is increasingly becoming more real. Facebook changed its name to Meta; this was not a rushed or [...]
The world is becoming more digitalized by the minute, and if you run a business or company this is something that can’t be ignored. Big companies invest millions of dollars in strategies such as branding, social media presence and keyword-bidding for higher ranking in search engines. However, if your business [...]
You might have noticed that, in the last few years, marketing has undergone a significant shift towards new strategies. There are multiple reasons behind this shift. The most significant is the fact that “traditional” forms of marketing no longer seem to be engaging clients in the way that marketing should. [...]
When we use the internet in our everyday lives, it is easy to forget the material dimension that underlies an otherwise seemingly immaterial digital experience. The internet depends on very concrete infrastructure, from the dizzyingly complex network of underwater cables that cross the oceans to the electric systems that fuel [...]
2020 is finally over. A peculiar year, to say the least. Although throughout the world the usual celebrations were either subject to restrictions or outright cancelled, another orbital cycle around the sun is always a good opportunity to reflect on the year that just passed, as well as to look [...]
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