12 Tips to Boost your Digital Marketing Strategy in 2021
2020 is finally over. A peculiar year, to say the least. Although throughout the world the usual celebrations were either subject to restrictions or outright cancelled, another orbital cycle around the sun is always a good opportunity to reflect on the year that just passed, as well as to look forward to what the year that just begins might hold in store for us.
For this purpose, many of us recur to the tradition of setting New Year’s resolutions which can serve as a guide to change certain aspects of our lives and to accomplish personal or professional goals. When it comes to the latter, improving a business endeavour might be one of them. In this spirit, and thinking about the 12 months that lay ahead, we offer you 12 tips to boost your digital marketing strategy and help your business thrive in the upcoming year. With these in mind and the help of the correct digital marketing agency in Australia, you’ll be set to attain your goals.
#1 Build your Online Identity
A visually attractive brand identity and graphic design is what you need to make the best first impression on potential users and customers. These elements should be visually appealing, reflect what your business is all about and be coherent across outlets such as your website, your social media and the design of your app. In this day and age, an adequate digital branding is a must, and choosing a good branding agency in Australia will be essential to get this done just right.
#2 Get the best UI/UX Platform Design
Besides expressing the identity of your business visually, your website must offer an engaging and agile interface design. This will enhance user experience and help you keep your customers interested! A coherent and intuitive design is key here. The aim is to make navigation easy and logical for your customers, so that they can find what they need with ease and thus keep using your website and your app. An agency offering web development services in Australia can help you with this.
#3 Design your App!
Some businesses are entirely app-centered, while others can greatly benefit from one as an additional asset. Whichever one of these is the case for your business, there are digital marketing services in Australia which can help stay in touch with your customers through their mobile devices, thus boosting your business opportunities.
#4 Shine and Perform on Social Media
When it comes to apps, the most popular are those devoted to social media. That’s why your business will certainly benefit from a strong presence across platforms such as Facebook, Instagram, YouTube and TikTok. But having a strong presence is just the first step to succeed: you also need a good social media performance! To accomplish this, you must target your audiences in the correct way, which will result in the conversions you seek.
#5 Engage through your Content
A key aspect of a strong social media presence is definitely the content. You will want to reach the right audiences for your business through text, images and video that are both appealing as well as informed by serious market studies, such as those that a digital marketing agency in Australia can provide for you.
#6 Optimize your SEO Strategy
Be the first result on that Google search! The correct SEO & SEM agency in Australia will help you increase the number of visitors by offering a solid Search Engine Optimisation (SEO) strategy, continuously optimising your website to elevate its position in search engine results.
#7 Focus on your Search Strategy
By definition, an SEO & SEM agency in Australia will offer you a strategy that mixes Search Engine Optimisation and Search Engine Marketing techniques. Together they’ll constitute your Search Strategy, which will work for both your webpage and your social media. A key element of this is Pay-Per-Click marketing (PPC), a kind of advertisement which will appear to users after they use specific keywords in a search engine. As an advertised business, you’ll only pay for every time a potential client clicks on your ad. Moreover, SEM involves using paid ads to further increase your website’s visibility on search engines, and is now a crucial part of any successful company’s marketing strategy.
#8 Integrate Your Online Presence
To enhance your overall Search Strategy, it’s important that all your different channels are connected amongst themselves. It will be easier for your business to rank higher on searches if, for example, you employ Facebook link ads to generate traffic to your website. Under the same logic, your website should have links to your social media accounts. This is an important way to increase your visibility in different platforms and attract potential customers.
#9 Sell Online Too
Whilst online sales have been growing strong throughout the past decade, the COVID-19 pandemic pushed many people towards this form of commerce as the only alternative, and it is highly possible that this tendency is here to stay. If your business is focused on selling merchandise and you’re not online yet, now is the moment! A web design agency in Australia can help you design the perfect online store.
#10 Rely on a Chatbot
Automatization is now part of our daily life, which is why a chatbot endowed with artificial intelligence is now a must that will greatly help your business. You’ll be saving time and resources, while your customers’ queries will be answered at any time of the day. It’s a win-win situation!
#11 Go green!
You can also improve your business in ways that are not strictly related to sales-boosting or new customers: make a difference by taking care of the planet at the same time! To do this, you just need an agency devoted to web development services in Australia with an eco-friendly profile. This type of agency will help you reduce the carbon print of your website by offering you the right web host and the best UX/UI design, in order to optimize your content delivery and use less energy-consuming resources.
#12 Always Think Digital
When it comes to business today, the way to go is digital. Even if your business can be mostly ‘analogue’ (say, a restaurant or a local veterinary), its online side is also key and must not be seen as something ‘additional’. Have this in mind, rely on professional digital marketing services in Australia and you’ll step with confidence into 2021.